There are many major and minor reasons to use an explainer video. This is a fantastic tool that functions like a charm for internal and external communication. Now, for no further reason, let's look at several reasons why organizations prefer to choose an explainer video.
Attract the attention of the audience.
Attention in today's day and age is an asset. It is incredibly challenging to get a notice of people. According to a report, we found that human beings' attention span is now even less than a goldfish. How do you get the audience's attention that you are targeting when advertisers bombard them with advertisements?
The answer to this question is an explainer video. Explainer videos are a very powerful tool that helps get viewers' attention. Our brain gets more interested in interesting videos than traditional web content. When your mind looks at an interesting animated video, it ordered you to watch it. That's why it arouses your curiosity and offers you interesting media to understand new concepts.
However, it is not the case with TV ads as your brain already associates it with tedious interruption, trying to push a product down your throat. Furthermore, embedding a video in your blog does not even slow down the page load speed like flashy images and other bulky items.
Easy explanation on complex topics
We cannot explain each product easily because it also includes several technical products such as software, special equipment, and so on that need a detailed explanation. Users will definitely buy products if they understand their use. Thus, you should also give them strong reasons to spend their hard-earned money on the product.
A survey found that around 98% of the people learned something after watching an explainer video. Thus, start using creative and exciting images, characters, etc., to make your audience understand your products and services' importance.