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After social media platforms like Twitter and Facebook took the world by storm, it was only a matter of time before businesses began to incorporate social media tactics into their internet marketing plans. Social marketing results were not quantifiable, according to pessimists. 

Any social media marketing agency now has the ability to outline tangible metrics that can be quantitatively or qualitatively measured. If you are looking for the best social media marketing agency in Pickering, you can visit this website.

Social marketing has just made another breakthrough. This will be great news for any social media company. According to a study, 36% of social media users who follow a company on social platforms were inspired to try new products by seeing updates from them. 18% of Americans purchased a product or used a service because they are friends with the company on social media.

What does this all mean? Social media marketing agencies with well-thought-out strategies and plans can bring more value to businesses than just customer engagement and brand building. 

You notice something that catches your attention. You decide to go into the store and "ask." The sales pitch is so compelling. You reach for your wallet, and before you know it, you are in cash, paying for your purchase without even thinking about it.

A social media company may be able to take advantage of the shoppers' impulse buying behavior and sell impulsively. Statistics show that 22% of those who follow brands on social media were prompted to purchase something by them. 

The good news is that there's even more. 15% of respondents said that social networking sites influence their spending habits.

Increase Store Foot traffic

Many people go to malls without having a specific brand or store in mind. Before making a decision, they will look at several stores and walk around.

According to research, 44% of consumers who use social media to make their shopping decisions are influenced or influenced by social networks. Online reviews found on blogs and other social media channels have influenced 43% of users' purchasing decisions. This means that social media marketing agencies can influence consumers' decision-making process at the very beginning of their brand preferences.

There were many questions at the beginning about how a social media company could contribute to a brand's overall online marketing strategy. With solid quantitative proofs like those above, there is a stronger business case for social media marketing. If these trends continue, social media marketing will soon be essential.

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