Inbound Marketing budgets now include website optimization and social media, in addition to paid search advertising (Pay Per Click or PPC). The objective is to improve organic search results. We're entering a new era of web marketing – the Inbound Marketing era. It's marketing that is focused on customers finding your business. You can hire inbound marketing agency that can help you enhance your marketing strategies.
Image Source Google
With traditional outbound marketing, the focus is on your company set out to find customers. Outbound techniques are often poorly targeted and "interrupt" prospects. The traditional outbound techniques include cold-calling, direct mail, and eMail advertising.
With a slowing economy, many companies are using Inbound Marketing because it's a more efficient way of using marketing budgets. There are three ways in which Inbound Marketing is more efficient than traditional Outbound Marketing:
Outbound Marketing involves spending significant budget
Buying ads, taking out stands at exhibitions, etc. Inbound Marketing involves creating content, talking about it on the web, and optimizing it. Both can draw thousands of customers to your company's website.
Targeting is more effective
Traditional outbound techniques like cold-calling and mass mailings can frequently be poorly targeted. Very often the prospects are simply selected using one or two attributes from a database. With Inbound Marketing, prospects self-qualify themselves. They show an interest in your content and are as a result, likely to be interested in your products or services.
Inbound marketing is a long-term investment, not an expense
For example, with magazine advertising, the ad is forgotten and never returned to after just a few weeks. On the other hand, if you invest that budget in quality content that is ranked highly in Google or Yahoo's organic results, the investment is ongoing.