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SEO is further divided into two categories:-
In On-page SEO, the main focus is crawlability of your website's pages. You optimize the areas of your website that are publicly visible and read by search engines. It contains:
1. Content: You make your content relevant to the keywords you are ranking for.
2. Structure: They organize your connection hierarchy and make it easier for search engines to search.
3. Metadata: They ensure that your page contains title tags, image tags, titles, and meta descriptions with targeted keywords.
4. Experience: They will determine how attractive your site is and provide feedback to improve user experience.
Off-page SEO includes the basic backend elements on your website. They help you with:
1. Website Performance: This includes website responsiveness, loading speed, and image size running on all devices.
2. Domain Authority: They make sure that you are on the right page of Google requirements.
3. Backlinks: They help you create links to your website from other trusted websites.